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About the Book Today, the economic environment is global, highly sophisticated, and in continuous flux. Thus, the challenge for business leaders is to stay ahead of market flow and change, in order to gain competitive advantage.  Creating Competitive Advantage explores why this pioneering can be the safest and best course for organizations to get ahead and guides leaders on how to forecast trends without increasing risk.  It introduces the new concepts of market flow visualization and the line of probability, pioneering the safe course, and analytically supported intuition. Through tools (both within the book and downloadable), practical exercises, case studies, and advice, author Kevin Uphill provides ideas and information on why, when, and how to successfully anticipate change and therefore, improve strategy in accelerated and fast evolving times.  About the Book Kevin Uphill has enjoyed a long and successful career as an entrepreneur, strategist and mergers and acquisitions advisor. He is founder and Chairman of Avondale Group (www.avondale.co.uk), a leading International Mergers & Acquisitions boutique founded in 1991. In addition to its commercial business sales services, the practice has a growing strategy and mentoring division. Kevin is a respected speaker and thought leader on business strategy and journeys, mergers and acquisitions. He is the author of How to Buy and Sell a business for Wealth and Navigating The Rivers of Cash.