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About the Book :The book LIC DSE - Direct Sales Executive - Exam is an ultimate work for the DSE exam based on the latest pattern announced by the Life Insurance Corporation of India. The book contains concise theory for the 4 sections - Reasoning, Numerical Ability, General Knowledge (Current Affairs) and Sales Aptitude. The book provides carefully selected MCQ exercises for practice. The solutions to all the exercises are provided at the end of each chapter. The book provides one Mock Test (fully solved) on the pattern of past years question papers.A special section on Sales Aptitude is provided in the book. It has been divided into 6 chapters. Latest Business Awareness has also been included as a chapter.The book provides latest Current Affairs section so as to keep the students updated. This book shall be a REAL CRACKER for the LIC DSE exam. TABLE OF CONTENTSSECTION A : REASONING ABILITY1. Analogy2. Classification3. Series4. Coding-Decoding5. Blood Relation6. Direction & Distance7. Time Sequence, Alphabets, Number & Ranking Test8. Clock & Calendar9. Syllogism10. Mathematical Operations11. Arithmetical Reasoning12. Puzzle Test13. Statement & Assumptions14. Cube & Dice15. Figure Formation & Analysis16. Non-Verbal ReasoningSECTION B : NUMERICAL Ability1. Number System2. HCF & LCM 3. Algebraic Expressions 4. Average 5. Percentage 6. Profit & Loss 7. Simple & Compound Interest 8. Ratio, Proportion & Partnership 9. Mixture & Alligation 10. Time & Work 11. Speed, Time & Train/Boat & Stream 12. Mensuration 13. Data Interpretation SECTION C : SALES APTITUDE1. Marketing Fundamentals2. The Market & the Product3. Price, Distribution & Promotion4. Marketing in Banking Industry5. Modern Marketing6. Business AwarenessSECTION E : GENERAL KNOWLEDGE1. History 2. Geography 3. Polity 4. Miscellaneous 5. Current Affairs DSE Exam-Mock Test Paper

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