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About the Book"cMarketing Aptitude/Knowledge -EnglishAll Banks Probationary & Specialist Officers, Bank Clerk and Other Competitive Exams & Useful for SBI Clerk & PO Exam, 36 Sets07 Model Practice Sets, 29 Model Solved Papers, Content:-Concept, Nature, Scope and Importance of marketing Meaning, Functions & importance of marketing managementMarketing organizationMarketing Process & Marketing PlanningMarketing ProgrammeMarketing DecisionsMarketing Research Marketing Segmentation Consumer/Buyer behaviour & motivationSales Forecasting & Sales BudgetProductProduct Planning & developmentBranding, Packaging,, Labeling, Standardization & Grading Pricing Decisions Channels of Distribution and Physical Distribution Wholesale & retail tradeAdvertisementSales Promotions & personal SellingSales Management Marketing Finance and Stock ExchangeMarketing of agriculture products of IndiaBanking MarketingInsurance Marketing Social responsibility & MARKETING EthicsCONSUMER protection in IndiaMarketing of servicesModel Practice Sets Set 01 to Set 07Model Solved PapersSet 08 State Bank of India Clerk Exam, Held On 19.08.2007Set 09 SBI Clerk (Marketing) Exam, Held on 25.11.2007Set 10 SBI Associates banks Clerk Exam Held, 06.01.2008Set 11 SBI Clerk Held ,10.12.2008Set 12 SBI Clerk Held 06.07.2008Set 13 SBI Clerk Held 13.07.2008 (1st Sitting)Set 14 SBI Clerk Held 13.07.2008 (2nd Sitting)Set 15 SBI Clerk Held 01.03.2009 (1st Sitting)Set 16 SBI Clerk Held 01.03.2009 (2nd Sitting)Set 17 PNB Clerk Exam, 26.04.2009Set 18 SBI Associate Bank PO Exam, 08.11.2009 (Ist sitting)Set 19 SBI Associate Bank PO Exam, 07.03.2010Set 20 PNB Clerk Exam, 04.04.2010Set 21 SBI Associate Bank PO Exam, 16.01.2011 (1 st Sitting)Set 22 SBI Associate Bank PO Exam, 16.01.2011 (2nd Sitting)Set 23 General Insurance Corporation AAO Exam, 11.12.2011Set 24 IBPS Marketing Officer Exam, 11.03.2012Set 25 SBI Assistant & Stenographer Clerk Exam, 27.05.2012 (1St Sitting)Set 26 SBI Assistant & Stenographer Clerk Exam, 27.05.2012 (2nd Sitting)Set 27 SBI Assistant & Stenographer Clerk Exam, 03.06.2012 (1st Sitting)Set 28 SBI Assistant & Stenographer Clerk Exam, 03.06.2012 (2nd Sitting)Set 29 SBI Associate Bank PO Exam, 07.10.2012 (1st Sitting)Set 30 SBI Associate Bank PO Exam, 14.10.2012 (2nd Sitting)Set 31 SBI Probationary Officer Exam, 28.04.2013Set 32 SBI Clerk (Assistant) Online Exam, 20.07.2014Set 33 Corporation Bank Specialist Officer Exam, 22.02.2014Set 34 SBI Associates Clerk (Assistant) Online Exam, Held on 25.01.2015Set 35 SBI Clerk (Assistant) Online Exam, Held on 08.02.2015Set 36 SBI Associates Clerk (Assistant) Online Exam, Held on 15.02.2015"