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About the Book :This comprehensive book is useful for Banking Services & Various Competitive Exams for the purpose of Study and practice of questions based on the latest pattern of the examination. This book included Model Set 1 to 5. Answers have also been provided for the questions for Better Understanding of the Candidates.Contents :Marketing : Meaning, Nature and Functions, Marketing Mix, Marketing Environment, Marketing Planning, Marketing Strategy, Buyer Behaviour, Market Segmentation, Sales Forecasting, Product Life Cycle, Product Planning, Packaging and Labelling, Product Development, Branding, Channels of Distribution, Direct Marketing, Pricing, Advertising, Sales Promotion, Sales Management, Marketing Research, Knowledge of Banking and Model Set 1 to 5

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