About the BookMarketing Aptitude for Bank PO/Specialist Officer/Clerk Exam is a comprehensive book for those who aspire to excel in SBI PO/Clerk/Specialist Officer/IBPS Specialist Officers Exams. The book contains 18 chapters and each chapter provides theory covering different aspects of Marketing that is asked in the exam.At the end of each chapter, 2 exercises are provided. The first exercise is based on previous year questions, based on that particular chapter, asked in the various exams. The second exercise consists of practice questions.The book also contains 5 Practice Sets designed exactly as per the pattern to boost the confidence of the students. The book covers 1150+ useful questions for Marketing Aptitude.In this book, complete preparation material for Marketing Aptitude has been provided which will help you crack the exams.ContentsTable of Contents1. Fundamentals of Marketing 2. Scope of Marketing 3. Core Concepts of Marketing 4. Marketing Environment 5. Marketing Mix 6. Marketing Process and Marketing Plan 7. New Product Development and Product Life Cycle 8. Market Research 9. Marketing Channels 10. Customer Relationship Management 11. Consumer Behaviour 12. Branding, Packaging and Labelling 13. Pricing 14. Managing Mass Communications: Advertising, Sales Promotions, Events, Experiences and Public Relations 15. Managing Personal Communications: Direct and Interactive Marketing, Word of Mouth and Personal Selling 16. Modern Marketing Trends 17. Bank Marketing 18. Glossary Practice SetsPRACTICE SETS1. PRACTICE SET-1 2. PRACTICE SET-2 3. PRACTICE SET-3 4. PRACTICE SET-45. PRACTICE SET-5
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