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About the BookThe banking industry in India has gone through a recruitment crunch for more than a decade. Lately, where on one hand there has been a spurt of mass recruitments, on the other there are large scale retirements happening. As a result, officers are promoted as Branch Managers within 2-3 years of their joining. With little experience, these Bankers are at a loss when faced with the task of managing a Branch.This book caters to the needs of all such Bankers who wish to excel in retail banking. It starts with explaining the concepts of Retail Banking and the critical factors required for developing it. The "Knowledge Management" segment deals with the source of tools and techniques of the trade. The section on "Customers" has elements of empathy, customer Centricity, Branch Layout, business etiquette etc. in it. The chapter on "Managing Manpower" entails the techniques of obtaining optimum output from the team.The book winds up with the ultimate motive of every business - "Profitability".The book revolves around the SMART MANAGER who is able to identify his profit centres and innovate processes to reach his strategic goals.

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